Discover a New Toyota for Sale Above!

In the market for a reliable new vehicle? Our inventory of new Toyota for sale has something for everyone, so whether you want an efficient sedan, rugged truck, or adventurous SUV, you’ll find it at Group 1 Toyota Rivertown. Check out the online inventory above to find your new Toyota today, then contact us to schedule a test drive near LaGrange. We’re excited to be a part of your car-buying journey!

Choose Your New Toyota in Columbus

Every new Toyota for sale is equipped with a version of Toyota Safety Sense™, so you can take on daily drives in Opelika with confidence. Depending on which TSS™ package you get, your new Toyota will have helpful features like Lane Departure Alert, Lane Tracing Assist, and Automatic High Beams! Other key features found in every new Toyota include Apple CarPlay®, Android Auto™, a touchscreen infotainment system, backup camera, and more.

When you visit us for a new Toyota in Columbus, you’ll be able to shop a dynamic selection, including the following models.

New Toyota Sedans

• Corolla & Corolla Hybrid
• Corolla Hatchback
• Camry & Camry Hybrid
• Prius
• Prius Prime
• GR Supra
• GR86
• Toyota Crown

New Toyota SUVs & Crossovers

• Corolla Cross & Corolla Cross Hybrid
• RAV4 & RAV4 Hybrid
• RAV4 Prime
• Venza
• bZ4X
• Highlander & Highlander Hybrid
• Grand Highlander & Grand Highlander Hybrid
• 4Runner
• Sequoia

New Toyota Trucks

• Tacoma
• Tundra
• Tundra i–FORCE MAX

New Toyota Minivans

• Sienna

Why Shop with Group 1 Toyota Rivertown?

We’re all about people at Group 1 Toyota Rivertown. From the amazing community we call home to the friendly folks who visit our dealership every day, making lasting connections and friendships is what inspires us. We’re proud to help local drivers get safe and affordable transportation, so whether you’re looking for something new or used, stop by and see how we can help. We have a lot to offer, including:

• Award-winning customer service
• Rotating new Toyota specials and used car deals
• No-haggle pricing
• Workable leasing and financing options for all credit levels
• And much more!

We hope we’ll have the opportunity to meet you soon! Stop by our Columbus dealership, not far from Phenix City, whenever you’re ready to begin your journey.

Nosotros hablamos español

Aquí en Group 1 Toyota of Rivertown, queremos asegurarnos de que todos disfruten de la misma excelente experiencia que, como equipo, tenemos para ofrecer. Es por ello que contamos con personal que habla español a su disposición, para así poder satisfacer todas sus necesidades y brindarle una experiencia de clase mundial, con toda nuestra atención centrada en usted. Estamos aquí para ayudarle a encontrar su próximo vehículo Toyota, obtener financiamiento automotriz y gestionar cualquier tarea de mantenimiento y reparación que pueda surgir. Más información aquí.

Frequently Asked Questions at Group 1 Toyota Rivertown:

Where can I test drive new Toyota vehicles near LaGrange and Opelika?

You can experience the latest Toyota vehicles in person at Group 1 Toyota Rivertown, located just a short drive from LaGrange and Opelika. Our team is ready to help you explore the lineup, from versatile crossover SUVs to efficient sedans, so you can find the right vehicle for your daily drives. Schedule your test drive online today to get behind the wheel.

What standard safety technology is included on new Toyota models at Group 1 Toyota Rivertown?

Peace of mind comes standard across the Toyota lineup. Most new Toyota vehicles come equipped with Toyota Safety Sense™ (TSS), an advanced suite of active safety systems built to protect you and your passengers on every journey. Visit Group 1 Toyota Rivertown near Phenix City to discover the specific safety packaging available for each model.

Does Group 1 Toyota Rivertown offer Toyota hybrid and electrified models for Smiths Station drivers?

Yes, Group 1 Toyota Rivertown carries a broad selection of hybrid, plug-in hybrid, and fully electric vehicles in support of Toyota’s Beyond Zero initiative for carbon neutrality. Drivers visiting from Smiths Station can explore efficient hybrid sedans, electrified SUVs, and powerful hybrid trucks designed to deliver performance without compromising efficiency.

How do I start the finance process before traveling from Auburn?

You can browse our entire inventory, estimate your trade-in value, and get pre-approved online directly through the Group 1 Toyota Rivertown website. Completing these steps ahead of time makes your visit from Auburn simple, clear, and convenient.

Are Toyota Certified Used Vehicles available near LaGrange?

Yes, Group 1 Toyota Rivertown offers a broad selection of Toyota Certified Used Vehicles (TCUV) for drivers throughout LaGrange and Opelika. Every Toyota Gold Certified model completes a comprehensive 160-point Quality Assurance Inspection (or 174-point inspection for hybrid models and EVs), while Toyota Silver Certified vehicles undergo a detailed 136-point inspection. These rigorous checks ensure every vehicle meets high standards of performance, safety, and reliability before hitting our lot so you can drive away with complete peace of mind.

Important Information: 

Vehicle inventory, specifications, features, and availability are subject to change without notice. Toyota Safety Sense™ (TSS) features are driver-assist tools only and do not replace safe driving practices; see Owner’s Manual for limitations. Fuel economy and EV range estimates are based on EPA standards and are for comparison only; actual results will vary. Online credit pre-approvals and trade-in valuations are non-binding estimates subject to final credit approval and in-person vehicle appraisal at Group 1 Toyota Rivertown.